One thing I have noticed recently has been the explosion of creativity both from me and from other people similarly cooped-up around the globe. I know friends and family who are having the longest holiday they’ve had in years, and other people living in fear and suffering. I’ve heard friends say they’ve gotten out of their comfort zones and taken online classes in playing guitar and learning new skills, a friend who had always wanted to start a blog wrote her first blog post. As a writer, I’m driven to put it all into words, daily, whether that be through writing my blog, snippets for my monthly newsletter or using my daily journal. Everyone’s finding ways of expressing themselves. There have been copious blog posts, home movies, Zoom recordings turned into podcasts, vocalists singing on balconies, musicians recording songs of hope and live streaming on various social media, memes, tweets, tik-toks and so it goes on. It seems isolation brings out the creative soul in people.
In times of crisis, the artists of the world come to the fore.
I watched a fascinating webinar last week. The webinar was a conversation between three people in the media entertainment industry. Michelle Walshe, co-founder and CEO of creative content agency Augusto Group asked questions of a local girl made good, Chrissy Metge, in the UK, author, founder and creative director of Fuzzy Duckling Media, and Sam Witters, CEO of Fuzzy Duckling about how Covid-19 has affected the world of entertainment media, films, TV and animation, and what things will look like for the creative community going forward, in New Zealand and abroad.
Sam Witters spoke about the phenomena we’ve all of us noticed and been talking about, and that is “the incredible velocity of connectivity.” Since lockdown started in New Zealand, I’ve had phone calls, Zoom calls, Skype calls, online meetings and virtual drinks, I’ve had daily phonecalls with the family and I already have face times planned for the week ahead. As we are all at home and connected to the web, it’s as if we’re available to everyone around the clock.
As Chrissy Metge put it, “It’s like there’s no off button” which can have a draining effect.
Yet even so the mood among the experts was one of optimism and they showed progressive thinking, which is the feed we need in these lean times. “All the rules have gone out the window,” said Sam, “it’s open season. There is a huge opportunity to reinvent. He who tells his story best will get their product across.”
And Chrissy went one step further in her unashamedly glass half-full view. “It’s awful to say it, but I’m actually very excited. New Zealanders are renowned for creating something out of nothing, the no.8 wire. New Zealanders just need an opportunity to shine. There are going to be so many opportunities to come.”
The feeling was that the pandemic has brought people closer together, despite the physical isolation, in that people were being more open with their feelings. “There’s a common bond,” said Chrissy. “This is affecting everyone. Whether you are directly affected or not there’s still a high stress level. There is strength in unity. Leverage each other and other people’s experience.” She suggested artists should create content that will really entertain people because they “have been through hell.” I related when Sam said “it’s traditional in tough times that the creatives lead us out.”
Sam predicted that when this is all over, “there’ll be a need to fill the air.”
We creatives and artists of every kind should prepare our stories, our pictures, our songs, our “bibles,” our pitches now.
I’ve been working hard on the editing and reproduction of the first two books in my trilogy, The Chronicles of Aden Weaver, and the third book, The Last Tree, as we intend to release soon. I have been a whirlwind of productivity. Yes, the kids have been home underfoot, and yes it’s been stressful, but isolation has helped me to sit–put my butt in the literal chair–and plough through the stacks of editing.
I’ve found it inspires me to watch podcasts and webinars like the Creative Class, hearing from other artists in the creative community. Their proclivity to hope and growth is who I am. These are my people. It also helps the fire keep burning to hear from the movers and shakers. I think Sam Witter’s ‘parting words’ were brilliant. “Don’t be afraid. Move forward. Evolve. Pivot.” Exactly.
I believe we will get through this if we are creative thinkers and look out for each other.
Yvette K. Carol